This production was shot in Ho Chi Minh City
Brand Video in Ho Chi Minh City for Diamond Furniture
Multi-Country Emotional Storytelling in Ho Chi Minh City
Services Provided
William Diamond came back to us a year after our first brand promotion film for Diamond Furniture in Ho Chi Minh City. This time he wanted a brand film about how his furniture lives inside actual homes, and the daily lives of the people who buy it.
We developed the creative concept with him from the ground up. Storyboard, visual references, the whole treatment. Then a full crew on the ground in Dublin for three days of shooting, with footage from Vietnam to tie it together.
- Creative concept, treatment and storyboard developed with William
- Visual references and styling with William’s team
- Two-day pre-production: locations, scouts, casting
- Three-day Dublin shoot across multiple homes
- Full Dublin crew: producer, gaffer, AC, multiple PAs
- Vietnam footage cut in to bridge production and daily life
- Offline, online, colour grade, sound design, music
Location
Description
Diamond Furniture is an independent retailer in Dublin. William designs the Will and Co range himself, and the showroom on Longmile Road has been named Furniture and Home Interiors Store of the Year four years running, plus National Retailer of the Year in 2024. William has a clear point of view, and he reinvests in his brand instead of chasing the next sale.
The brief on the second film was harder than the first. This one had to show what the furniture means once it leaves the showroom and ends up in people’s homes. We brought a producer, gaffer, AC and a handful of PAs to Dublin and worked alongside William’s team and Aoife, who styled the shoot and was endlessly patient with William through the whole process. With the homeowners on set we had over 25 people working each day across multiple Dublin houses.
William ran the finished film through the holiday season and it still plays in his showroom today. He tells us it changed how customers see the brand against the competition, and he counts the awards he has won since as part of the same story. Watching a client invest in creative work and see it pay back in awards and recognition is the part of this job we care most about.
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