Corporate Culture Video in Singapore for Yara International

Yara International is a $15.7 billion crop nutrition and industrial solutions company headquartered in Oslo, Norway. They operate across dozens of countries and employ thousands of people worldwide. The brief for this Singapore corporate video was not about products or operations. It was about people. Yara wanted to show prospective recruits what it actually looks like to work at a global company like theirs, what the value system is, and what international opportunities exist for people who join.

We filmed real employees in their actual working environments across Singapore, Malaysia, and Norway. The strength of a corporate culture video like this is that the audience hears directly from the people who live it every day. No scripts, no actors, just employees talking about their experiences and what the company means to them. That kind of authenticity is hard to fake and it is exactly what recruits respond to when they are deciding where to work.

Yara released the film primarily on LinkedIn because that was their strongest recruiting channel. Their HR team told us directly that interest in recruitment increased after the release because candidates could see how the company operated globally and what the culture looked like from the inside. For a company competing for talent across multiple continents, giving prospective employees a real look at daily life and international career paths made the difference. The video is still part of their recruiting strategy today.