Factory Video Production in Ho Chi Minh City for Satorisan

Satorisan is a Spanish footwear brand with stores in Valencia and Madrid and retail across Europe and the US. The name comes from the mythical Japanese Satori, and the brand blends that philosophy with a Mediterranean lifestyle. They build shoes to last, using planet-friendly materials, and each pair is meant to develop character over time. Their creative director came to us because he wanted something better than a template factory video, something that would work on social media and still look credible to investors.

Vietnam has built decades of expertise in textiles and shoe manufacturing. Satorisan produces there because the skill level and working conditions meet the standard they want their customers to see. That was core to the brief: show the craftsmanship and the materials, but also show that the people making the shoes work in fair conditions and that the process uses sustainable materials. Their audience cares about that, and so does the brand.

We set up workstations where we could control the lighting and let the craftsmen work in frame, then shot the wider factory processes in the real environment. The film picked up over 100 shares on Instagram and the comments showed people genuinely cared about how the shoes were made and that conditions were fair. Satorisan has been running the footage across their channels ever since, and they still pull clips from it for new posts today.