This production was shot in Singapore
Testimonial Video in Singapore for Buhler
Plant-Based Protein Production Innovation in Singapore
Services Provided
Cherry, Buhler’s APAC head of communications, reached out about a testimonial video for a venture capital backed enterprise in Singapore producing sustainable plant-based proteins using Buhler’s extrusion technology. We flew to Singapore to research the project, visit the facility, and spend time at Buhler’s Protein Innovation Centre in Woodlands to understand the science behind turning plant ingredients into meat substitutes at commercial scale.
The film was built to work at trade shows, showing prospective customers across Southeast Asia what Buhler’s engineering solutions look like when they are running in a real production environment.
- Research trip to Singapore including facility visit and Buhler Protein Innovation Centre
- Creative concept built around Buhler’s extrusion technology and SGProtein’s production process
- Full production crew: Director, DOP, AD, gaffer, 5 grips, 2 AC, producer, 2 PA
- Offline and online edit with music
Location
Description
SGProtein is Singapore’s first contract manufacturing facility for plant-based food production, with an annual capacity of 3,000 tonnes. The company supports startups and multinationals scaling their meat alternative products for domestic and export markets. The facility runs a Buhler engineered production line that converts plant ingredients into textured protein at commercial volume, and it feeds directly into Singapore’s “30 by 30” goal of producing 30 percent of the country’s food locally by 2030.
A Singapore testimonial video like this works because it shows what Buhler’s technology makes possible for the businesses that invest in it. After Buhler showed this film at trade shows, other enterprises using the same extrusion technology moved forward with implementations in Indonesia, Malaysia, and Thailand. One film made in Singapore led to real projects across the region.
Testimonial videos consistently deliver the best return of any corporate communication because a real customer is doing the talking. Prospective buyers trust that more than any sales presentation, and that is why Buhler keeps coming back to us for these projects.
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