This production was shot in Hanoi
Testimonial Video in Hanoi for IBM
Banking Technology & Digital Transformation in Hanoi
Services Provided
Centerline Digital’s creative director in the USA reached out about producing a Hanoi testimonial video for their client IBM. The story was about how IBM’s LinuxONE technology had changed the way Techcombank operates, and our job was to tell that story in a way that gave some energy to a topic that could easily come across as dry. This was a two day shoot with multiple executive interviews, and we worked inside high security banking areas where access required careful coordination.
Working alongside an American creative director gave us a different lens on the storytelling, and that collaboration made the final film stronger. This was our third IBM project in Vietnam, the first being their global annual report in 2017.
- Full production services for Centerline Digital (USA) on behalf of IBM
- Multiple executive interviews across two production days
- High security location access and logistics coordination
- Full production crew: Director, DOP, AD, gaffer, 5 grips, 2 AC, producer, 2 PA
- Film permit
- Offline and online edit with music
Location
Description
Techcombank is one of the largest commercial banks in Vietnam, with over 300 branches and more than 5 million customers. The bank was the first company in Vietnam to deploy IBM’s LinuxONE system, consolidating their banking infrastructure onto a single platform and cutting total cost of ownership by around 44 percent. CTO Chester Gorski led the initiative because the bank needed technology that could scale with a fast growing customer base in one of Southeast Asia’s most competitive markets.
The challenge for this Hanoi video production was making enterprise banking technology feel like a real story instead of a product demo. We focused the interviews on the people behind the decisions, what they were trying to solve, and what changed once the technology was running. Shooting inside active banking facilities with strict security protocols added complexity, but it gave the film a credibility that a studio setup never could.
IBM used this testimonial video to showcase their fintech solutions to other emerging markets, and it generated real interest from new prospects. The fact that this was our third IBM project in Vietnam says something about why global brands keep coming back. We understand how to work in this region, we handle complex logistics well, and we deliver work that holds up on an international stage.
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